Archive - CPG WTF - How I Built a Brand

#7 - Playground Stuff

I Found a Food Scientist in The Schoolyard

Feb 21 •

#6 - "Love, Shark Tank"

(Granted, I didn't actually appear on the show for another 8 years. But still..)

Feb 17 •

#5 - The "Only" Three Things You Need

(And a bonus 4th: "Delaware, shall I compare thee to a Summer's day?")

Feb 13 •

Invite your friends to read CPG WTF - How I Built a Brand

Thank you for reading CPG WTF - your support allows me to keep doing this work.

Feb 10 •

#4 - Moronic Inferno

Stuff I got wrong so that you don't have to

Feb 8 •

#3 - Erm, Now What?

"We've got a big idea & a Cuisinart, let's go!" "OK, how do we get there? And where are we going?"

Feb 7 •

#2 - The Big Idea

An origin story made for Hollywood

Feb 7 •

#1 - In The Beginning, There Was Joy

A stay at home dad with a problem to solve

Feb 6 •

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